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Alex is an independent app developer and investor operating in the emerging message technology sector. He also serves on the board of the Duke of York’s ‘Pitch at Palace’ global innovation platform, Tim Berners-Lee’s ‘Web Foundation’, Singer Asia and Freuds – the UK’s leading communications agency, where he was a founding partner. Prior to his current roles, Alex was Executive Vice President of Omnicom – advising on digital strategies and managing their digital incubation initiatives. He was a senior communications adviser to PepsiCo, Inc. and managing partner of Fleming Media, a rights and media acquisition fund. Alex is a member of the Investment Committee.