{"id":1757,"date":"2022-05-05T21:27:48","date_gmt":"2022-05-05T21:27:48","guid":{"rendered":"http:\/\/velocity-group.com\/juice\/how-to-find-investors-for-your-business\/"},"modified":"2022-09-17T08:44:05","modified_gmt":"2022-09-17T08:44:05","slug":"how-to-find-investors-for-your-business","status":"publish","type":"post","link":"https:\/\/www.velocity-group.com\/capital\/how-to-find-investors-for-your-business\/","title":{"rendered":"How To Find Investors For Your Business Startup"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1757\" class=\"elementor elementor-1757\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-42bb5a8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42bb5a8d\" data-element_type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70d09baa\" data-id=\"70d09baa\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24a6c31b ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"24a6c31b\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:html --><\/p>\n<p>Investors play the role of pillars for a business startup and there are many investors available in the startup business market. All startup investors have different terms, policies, and investment criteria.\u00a0<\/p>\n<p>Before dealing with any investor, you must know about all their capital rules and expectations they have for your business.\u00a0<\/p>\n<p>Here are five ways you can find an investor for your business startup:<\/p>\n<ol>\n<li>Venture Capitalists<\/li>\n<li>Online Platforms<\/li>\n<li>Social Media<\/li>\n<li>Business Plan<\/li>\n<li>Equity Financing<\/li>\n<\/ol>\n<p>To find out which of these methods will suit your skill-set and your business model specifically, let&#8217;s take a closer look below.<\/p>\n<h2>1. Venture Capitalists<\/h2>\n<p>Venture capitalists are investors who provide private money to grow a business and are not part of any investment organization nor do they provide investment through a partnership. They have their own money to invest in the start-up business, and in-return get a profit, according to the predefined rules set.\u00a0<\/p>\n<figure id=\"attachment_3995\" aria-describedby=\"caption-attachment-3995\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-3995 size-full\" src=\"https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/09\/How-to-find-investors-for-your-business-startup.jpg\" alt=\"finding a venture capitalist\" width=\"810\" height=\"450\" srcset=\"https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/09\/How-to-find-investors-for-your-business-startup.jpg 810w, https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/09\/How-to-find-investors-for-your-business-startup-300x167.jpg 300w, https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/09\/How-to-find-investors-for-your-business-startup-768x427.jpg 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><figcaption id=\"caption-attachment-3995\" class=\"wp-caption-text\">Finding your first investor can be particularly daunting, but don&#8217;t let this stop you from ensuring they are right for your business.<\/figcaption><\/figure>\n<p>One of the biggest advantages to approaching venture capitalists, especially if you&#8217;re early in your startup journey, is that they are easy to contact. Some websites provide the facility to ask for investment from these investors, alternatively you can track down and <a href=\"https:\/\/www.linkedin.com\/pulse\/how-find-investors-linkedin-engage-them-properly-jon-stoddard\/\">contact potential VCs on LinkedIn<\/a>.\u00a0<\/p>\n<p>If the CV considers your business to be profitable and they feel they can add value to your business, they will likely invest.<\/p>\n<h2>2. Online platforms<\/h2>\n<p>There are many online fundraising platforms from which you can find investment. These platforms offer loans for businesses, crowdfunding or donations and are designed to be incredibly user-friendly and accessible to a wide range of audiences.<\/p>\n<p>Some of the most popular fundraising platforms include:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.seedinvest.com\/\">SeedInvest<\/a>,<\/li>\n<li><a href=\"https:\/\/www.startengine.com\/\">StartEngine<\/a>,<\/li>\n<li><a href=\"https:\/\/circleup.com\/\">CircleUp<\/a>,<\/li>\n<\/ul>\n<p>My recommendation is to focus on one or two platforms, populating them with as much data, branding and activity as possible rather than trying to cover as many platforms as possible. This is how you get noticed.\u00a0<\/p>\n<h2>3. Social Media<\/h2>\n<p>Social media is a fantastic source of business advertisement both in generating sales and in generating brand awareness. Both of which a potential investor will want to see.<\/p>\n<p>In similar fashion to fundraising platforms, if your goal is to raise investment, focus on fewer social media channels than trying to cover every single one.<\/p>\n<h3>Using Instagram to attract investment<\/h3>\n<p>In similar fashion to raising your series A, an investor will be browsing your Instagram to see traction. They will want to see some evidence of people caring about your product and your brand. If they don&#8217;t, this may well be the first and final place they consider your business for investment.<\/p>\n<p>Traction can be best demonstrated through a number of ways:<\/p>\n<ol>\n<li>User generated content &#8211; images and videos of customers using and advocating your product.<\/li>\n<li>Reel content &#8211; Investors will be as aware as you are, reels generate more exposure than any other type of Instagram post, so get in-front of the camera and represent your brand.<\/li>\n<li>Followers &#8211; investors are time-poor so demonstrating traction through one figure will always bode well, just ensure your following is high quality as well as quantity.<\/li>\n<\/ol>\n<h3>Using LinkedIn to attract investment<\/h3>\n<div>\n<p>Don&#8217;t hold back and allow your LinkedIn feed to be a timeline of your startup&#8217;s achievements. Transparency is key here, and potential investors will be looking for success statistics and engagement from stakeholders. These can be posted on your personal and business LinkedIn profile.<\/p>\n<figure id=\"attachment_3996\" aria-describedby=\"caption-attachment-3996\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-3996 size-full\" src=\"https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/09\/How-to-find-investors-for-your-business-startup-1.jpg\" alt=\"posting on linkedin to find investors\" width=\"810\" height=\"450\" srcset=\"https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/09\/How-to-find-investors-for-your-business-startup-1.jpg 810w, https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/09\/How-to-find-investors-for-your-business-startup-1-300x167.jpg 300w, https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/09\/How-to-find-investors-for-your-business-startup-1-768x427.jpg 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><figcaption id=\"caption-attachment-3996\" class=\"wp-caption-text\">LinkedIn serves as your achievement and growth feed &#8211; don&#8217;t hold back, celebrate your milestones.<\/figcaption><\/figure>\n<p>Posting the following on your LinkedIn feed will bode well with investors:<\/p>\n<\/div>\n<ul>\n<li>New team members and their credentials &#8211; e.g <a href=\"https:\/\/www.velocity-group.com\/capital\/how-to-find-a-great-head-of-marketing\/\">new marketing staff<\/a><\/li>\n<li>Growth statistics<\/li>\n<li>Investment gained from other VCs<\/li>\n<\/ul>\n<h2>4. Business plan<\/h2>\n<p>Before investing in a new business, investors check the business plan. If investors find your business plan shows a clear value offering and traction metrics, then they will surely invest in your business.\u00a0<\/p>\n<p>Your business plan should be strong enough financially and offer realistic exit points so that investors do not doubt the loss of their investment.<\/p>\n<p><b>Tip:<\/b> Investors like to invest in businesses that have high chances of profit, therefore it is vital that your business can demonstrate market demand and show early revenue generation.<\/p>\n<h2>5. Equity Financing<\/h2>\n<p>Equity financing is an investment method, where a person invests in your business for a share in the business. You can easily access equity investors online or from your friends and family. This investment method can be an effective way to enhance your business.<\/p>\n<p>Choose investors and an investment method carefully, because if you want to enter into a partnership with any investor, there are different rules to be followed and they will get profits according to the shares they have in your business.<\/p>\n<figure id=\"attachment_3997\" aria-describedby=\"caption-attachment-3997\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-3997 size-full\" src=\"https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/09\/How-to-find-investors-for-your-business-startup-2.jpg\" alt=\"investment from a friend for your startup business\" width=\"810\" height=\"450\" srcset=\"https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/09\/How-to-find-investors-for-your-business-startup-2.jpg 810w, https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/09\/How-to-find-investors-for-your-business-startup-2-300x167.jpg 300w, https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/09\/How-to-find-investors-for-your-business-startup-2-768x427.jpg 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><figcaption id=\"caption-attachment-3997\" class=\"wp-caption-text\">Investment from friends and family may seem like the easy route, but they will be expecting a return as much as a VC will.<\/figcaption><\/figure>\n<p>However, if you want to be the only owner of the business, then avoid investors who look for a partnership, i.e, venture capitalization and equity financing are not suitable.<\/p>\n<p>&#8211;<\/p>\n<p>At Velocity Capital, we invest in digital-first direct to consumer companies with unstoppable founders. Does this sound like you? <a href=\"https:\/\/www.velocity-group.com\/capital\/contact\/\">Get in contact<\/a> with us to find how we can provide early stage capital funding to your business, and view our <a href=\"https:\/\/www.velocity-group.com\/capital\/portfolio\/\">current investments<\/a> to see who we&#8217;ve worked with so far.<\/p>\n<p><!-- \/wp:html --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Investors play the role of pillars for a business start-up. There are many investors available in the start-up business market. All of them have different terms, policies, and investment criteria. Before dealing with any investor, you must know about all their capital rules and expectations they have for your business. Here are some ways you can get a loyal investor:Venture CapitalistsVenture capitalists are investors who provide private money to raise a business. Venture capitalists are not part of any investment organization or providing investment through a partnership. They have their own money to invest in the start-up business, and in-return they just lend you money and in-return get a profit, according to the predefined rules. You can easily contact any venture capitalist around you. Some websites provide the facility to ask for investment from these investors. Also, you can use social media platforms to find them. And if they will consider your business profitable for investment then they would like to\u00a0invest.Online platformsThere are many online fundraising platforms through which you can get money for investment. These platforms offer loans for business or donations. Some of the popular platforms is SeedInvest, StartEngine, and CircleUp, etc. You can get loans from such platforms, and you can monthly pay them some profit as a\u00a0capital.Social MediaSocial media has now become a great source of business advertisement. You can share posts about your business and products. Through this people will get a chance to know more about your business. In this way, you can contact your social media friends for investment. The more they would know about your business, the more they will trust you for investment.Business planBefore investing in a new business, investors check the business plan. If investors would find your business plan interesting, then they will surely invest in your business. Your business plan should be strong enough that investors do not doubt the loss of their investment.Tip: investors like to invest in businesses that have more chances of profit, therefore it is vital that your business is somewhat high in market\u00a0demand.Equity FinancingEquity financing is an investment method, where a person invests in your business for a share in the business. You can easily access equity investors online or from your friends and family. This investment method can be an effective way to enhance your business.Choose investors and an investment method carefully, because if you want to do a partnership with any investor, there are different rules to be followed and they will get profits according to the shares they have in your business. However, if you want to be the only owner of the business, then avoid investors who look for a partnership, i.e., venture capitalization and equity financing are not suitable.<\/p>\n","protected":false},"author":9,"featured_media":1416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[14,8],"tags":[],"class_list":["post-1757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy","category-finance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Find Investors for your Business Startup | Velocity Capital<\/title>\n<meta name=\"description\" content=\"It&#039;s important to focus on personal and business strengths when finding investors. This is your guide to finding investment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.velocity-group.com\/capital\/how-to-find-investors-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Find Investors for your Business Startup | Velocity Capital\" \/>\n<meta property=\"og:description\" content=\"It&#039;s important to focus on personal and business strengths when finding investors. This is your guide to finding investment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.velocity-group.com\/capital\/how-to-find-investors-for-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Velocity Capital\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-05T21:27:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-17T08:44:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/04\/How-To-Find-Investors-For-Your-Business-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gareth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gareth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.velocity-group.com\/capital\/how-to-find-investors-for-your-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.velocity-group.com\/capital\/how-to-find-investors-for-your-business\/\"},\"author\":{\"name\":\"Gareth\",\"@id\":\"https:\/\/www.velocity-group.com\/capital\/#\/schema\/person\/84fb2f0de3af8f827859569637fb3067\"},\"headline\":\"How To Find Investors For Your Business Startup\",\"datePublished\":\"2022-05-05T21:27:48+00:00\",\"dateModified\":\"2022-09-17T08:44:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.velocity-group.com\/capital\/how-to-find-investors-for-your-business\/\"},\"wordCount\":924,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.velocity-group.com\/capital\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.velocity-group.com\/capital\/how-to-find-investors-for-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/04\/How-To-Find-Investors-For-Your-Business-scaled.jpg\",\"articleSection\":[\"Business Strategy\",\"Finance\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.velocity-group.com\/capital\/how-to-find-investors-for-your-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.velocity-group.com\/capital\/how-to-find-investors-for-your-business\/\",\"url\":\"https:\/\/www.velocity-group.com\/capital\/how-to-find-investors-for-your-business\/\",\"name\":\"How to Find Investors for your Business Startup | Velocity Capital\",\"isPartOf\":{\"@id\":\"https:\/\/www.velocity-group.com\/capital\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.velocity-group.com\/capital\/how-to-find-investors-for-your-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.velocity-group.com\/capital\/how-to-find-investors-for-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/04\/How-To-Find-Investors-For-Your-Business-scaled.jpg\",\"datePublished\":\"2022-05-05T21:27:48+00:00\",\"dateModified\":\"2022-09-17T08:44:05+00:00\",\"description\":\"It's important to focus on personal and business strengths when finding investors. 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