{"id":1761,"date":"2022-05-05T21:27:48","date_gmt":"2022-05-05T21:27:48","guid":{"rendered":"http:\/\/velocity-group.com\/juice\/how-to-find-a-great-head-of-marketing\/"},"modified":"2022-10-31T10:29:38","modified_gmt":"2022-10-31T10:29:38","slug":"how-to-find-a-great-head-of-marketing","status":"publish","type":"post","link":"https:\/\/www.velocity-group.com\/capital\/how-to-find-a-great-head-of-marketing\/","title":{"rendered":"How to Find a Great Head of Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1761\" class=\"elementor elementor-1761\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-426a13e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"426a13e4\" data-element_type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bf3f60\" data-id=\"1bf3f60\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46427977 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"46427977\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s essential for every business to put resources into marketing, since this assists you with keeping up with durable associations with your clients. Great marketing helps a brand to gain support, hold clients, increment deals, and develop the <\/span><a href=\"https:\/\/velocity-group.com\/juice\/business-branding-tips\/\"><span style=\"font-weight: 400;\">business<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><a href=\"https:\/\/velocity-group.com\/juice\/how-to-scale-up-ecommerce-business\/\"><span style=\"font-weight: 400;\">Scaling a business<\/span><\/a><span style=\"font-weight: 400;\"> organisation on the web or offline isn\u2019t a simple process in that there are countless organisations rivalling one another.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As the market is heavily saturated, a successful business requires a brand marketing methodology to enhance its presence all around the world and to help ensure that it remains competitive. This is one of the main reasons why the role of Marketing Head is so critical for the development of your business.<\/span><\/p><figure id=\"attachment_4011\" aria-describedby=\"caption-attachment-4011\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-4011 size-full\" src=\"https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/10\/Untitled-design-78.jpg\" alt=\"People collaborating. \" width=\"900\" height=\"500\" srcset=\"https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/10\/Untitled-design-78.jpg 900w, https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/10\/Untitled-design-78-300x167.jpg 300w, https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/10\/Untitled-design-78-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-4011\" class=\"wp-caption-text\">The responsibilities of a Marketing Head are varied, including marketing strategy as well as arranging objectives for marketing campaigns.<\/figcaption><\/figure><p><span style=\"font-weight: 400;\">The Marketing Head is answerable for executing the overall marketing strategies and techniques of an organisation. The responsibilities of a Marketing Head are varied, and shouldn\u2019t be underestimated when you\u2019re looking for someone to take on the role.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Their responsibilities include \u2018<\/span><a href=\"https:\/\/www.tate.co.uk\/marketingjobs\/head-of-marketing-job-description\"><span style=\"font-weight: 400;\">creating the business&#8217; marketing strategy<\/span><\/a><span style=\"font-weight: 400;\">\u2019, choosing and arranging objectives of upcoming campaigns, investigating the efforts of rivals, and setting the plan of marketing spending to name a few.<\/span><\/p><p><span style=\"font-weight: 400;\">To find the best head of marketing for your business, one should look out for the following skills in a person:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Excellent communication skills<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UX design skills<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content management skills<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Effective negotiation skills\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEM skills<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Team-building skills<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analytics skills<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO skills\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media knowledge<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong networking skills<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creativity and writing skills<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">There\u2019s no denying that finding and hiring a Marketing Director can be a challenging feat to achieve. The new Director shouldn\u2019t only have a bullet-pointed list of appropriate skills, but also needs to be comfortable in a leadership role and be capable of mentoring colleagues.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are several mediums where you can post your job opening and begin searching for the perfect applicant for the job for your <\/span><a href=\"https:\/\/www.velocity-group.com\/capital\/7-reasons-why-companies-fail\/\"><span style=\"font-weight: 400;\">company<\/span><\/a><span style=\"font-weight: 400;\">. Some of the <\/span><a href=\"https:\/\/www.velocity-group.com\/capital\/how-to-access-the-best-channel-for-your-products\/\"><span style=\"font-weight: 400;\">best channels<\/span><\/a><span style=\"font-weight: 400;\"> which can be used for finding a great Head of Marketing with appropriate skills include, but are not limited to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/uk.linkedin.com\/company\/velocity-capital-advisors-ltd?trk=similar-pages\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkUp<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monster<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scouted<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ladders<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simply Hired<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zip Recruiters<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.glassdoor.com\/blog\/lp\/careermoves\/?gclid=Cj0KCQjwkOqZBhDNARIsAACsbfKy0d2iMeMphZVBuS0IzrRTXR3kn5UGB0UqU2SViZSQQVoGTfPg19kaAkzdEALw_wcB\"><span style=\"font-weight: 400;\">Glassdoor<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Indeed<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Robert Half<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Besides these platforms, tapping into the network of your family, friends, colleagues, and former coworkers is also a quite good way to reach out and find leads for the best person for the role of Marketing Head.\u00a0<\/span><\/p><figure id=\"attachment_4012\" aria-describedby=\"caption-attachment-4012\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-4012 size-full\" src=\"https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/10\/Untitled-design-79.jpg\" alt=\"Job interview.\" width=\"900\" height=\"500\" srcset=\"https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/10\/Untitled-design-79.jpg 900w, https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/10\/Untitled-design-79-300x167.jpg 300w, https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/10\/Untitled-design-79-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-4012\" class=\"wp-caption-text\">Posting a job application works to generate more interest in the role and reach wider target audiences.<\/figcaption><\/figure><p><span style=\"font-weight: 400;\">Next, a good way of finding relevant applicants is to post your job application on your business\u2019 social media pages. This is a highly effective and popular way to find new recruits, with \u2018<\/span><a href=\"https:\/\/standout-cv.com\/social-media-recruitment-statistics#:~:text=91%25%20of%20all%20employers%20are,media%20to%20engage%20with%20candidates.\"><span style=\"font-weight: 400;\">91% of all employers are currently using social media as part of their hiring process<\/span><\/a><span style=\"font-weight: 400;\">\u2019.<\/span><\/p><p><span style=\"font-weight: 400;\">This post may be shared further by your followers, generating more interest in the role and reaching wider <\/span><a href=\"https:\/\/velocity-group.com\/juice\/understanding-your-target-audience\/\"><span style=\"font-weight: 400;\">target audiences<\/span><\/a><span style=\"font-weight: 400;\">. In doing this, a suitable applicant therefore might find the position of Marketing Head as a result of your outreach on social media.<\/span><\/p><p><span style=\"font-weight: 400;\">Another step that can be effective in finding a great Marketing Head is going for employee referral programs. As a word-of-mouth marketing strategy, referral programs are \u2018one of the top three recruiting methods\u2019 for finding the best candidates, with <\/span><a href=\"https:\/\/goremotely.net\/blog\/employee-referral-statistics\/\"><span style=\"font-weight: 400;\">\u201882% of employers<\/span><\/a><span style=\"font-weight: 400;\">\u2019 relying on the effectiveness of employee referral programs.<\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, using a referral program to aid your hiring process can also save you a lot of time as a business when compared to the job posting and carrier sites, as you will be hiring from a pool of qualified candidates that have been vouched for by your current employees. In using a referral program, then, you will hopefully find high quality candidates with relevant experience.<\/span><\/p><figure id=\"attachment_4013\" aria-describedby=\"caption-attachment-4013\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-4013 size-full\" src=\"https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/10\/Untitled-design-80.jpg\" alt=\"Hiring process.\" width=\"900\" height=\"500\" srcset=\"https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/10\/Untitled-design-80.jpg 900w, https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/10\/Untitled-design-80-300x167.jpg 300w, https:\/\/www.velocity-group.com\/capital\/wp-content\/uploads\/2022\/10\/Untitled-design-80-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-4013\" class=\"wp-caption-text\">91% of all employers are currently using social media as part of their hiring process.<\/figcaption><\/figure><p><span style=\"font-weight: 400;\">At <a href=\"https:\/\/www.velocity-group.com\/capital\/\">Velocity Capital<\/a>, we invest in digital-first direct to consumer companies with unstoppable founders. Does this sound like you? Get in <\/span><a href=\"https:\/\/www.velocity-group.com\/capital\/contact\/\"><span style=\"font-weight: 400;\">contact<\/span><\/a><span style=\"font-weight: 400;\"> with us to find out how we can provide early stage capital funding to your business, and view our <\/span><a href=\"https:\/\/www.velocity-group.com\/capital\/investments\/\"><span style=\"font-weight: 400;\">current investments<\/span><\/a><span style=\"font-weight: 400;\"> to see who we\u2019ve worked with so far.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Every business needs to put resources into marketing since this assists you with keeping up with durable associations with your clients. Great marketing helps brands gain support, hold clients, increment deals and develop the business.Scaling a business organization on the web or offline isn\u2019t simple on the grounds that there are countless organizations rivaling one another. Henceforth, you require a brand marketing methodology to enhance your presence all around the world. This is the reason the job of a marketing head is so critical for the development of your\u00a0image.The Marketing Head is answerable for executing the overall marketing strategies and techniques of an organization, like getting ready the marketing ideas, choosing and arranging objectives of upcoming campaigns, investigating the efforts of rivals, and setting the plan of marketing spending.To find the best head of marketing for your business one should look out for the following skills in a\u00a0person:Excellent communication skillsUX design\u00a0skillsContent management skillsEffective negotiation skillsSEM skillsTeam-building skillsAnalytics skillsSEO skillsSocial media\u00a0skillsStrong networking skillsCreativity and writing\u00a0skillsHiring a marketing director is challenging. The new director shouldn\u2019t only have a bullet-pointed list of appropriate skills but also love leadership roles and always be able to mentor colleagues. There are several mediums where you\u2019ll post your available job and begin accepting applications. Here are the simplest channels to hire a director of marketing for your\u00a0company:It is a challenging role to find a great head of marketing. Not only the right skills but also a leadership and mentoring attitude is required in becoming a head of marketing. Some of the best channels which can be used for finding a great head of marketing with appropriate skills and attitude\u00a0are:LinkedInLinkUpMonsterScoutedLaddersSimply HiredZip RecruitersGlassdoorIndeedRobert HalfBesides these platforms, tapping into the network of your family, friends, colleagues, former coworkers is also a quite good way to reach out to the best-fit person for the role of marketing head.Next, you should also go for posting your message on social media handles as they are taking over the world on all grounds. This post may be shared further by your followers and a suitable person may reach out to you for taking the position of marketing head.Another step that can be effective in finding a great marketing head is going for employee referral programs. This process is also time-saving as compared to the job posting and carrier\u00a0sites.After getting the right pool of candidates on your board, similar steps of recruitment should be performed as we mostly observe. Interviewing the candidate with a keen investigation about their expertise and knowledge is important to reach out to the best person among a number of candidates.<\/p>\n","protected":false},"author":9,"featured_media":1411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[8,7],"tags":[],"class_list":["post-1761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Find a Great Head of Marketing | Velocity Juice<\/title>\n<meta name=\"description\" content=\"It\u2019s essential for every business to put resources into marketing. 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