It’s essential for every business to put resources into marketing, since this assists you with keeping up with durable associations with your clients. Great marketing helps a brand to gain support, hold clients, increment deals, and develop the business.
Scaling a business organisation on the web or offline isn’t a simple process in that there are countless organisations rivalling one another.
As the market is heavily saturated, a successful business requires a brand marketing methodology to enhance its presence all around the world and to help ensure that it remains competitive. This is one of the main reasons why the role of Marketing Head is so critical for the development of your business.
The Marketing Head is answerable for executing the overall marketing strategies and techniques of an organisation. The responsibilities of a Marketing Head are varied, and shouldn’t be underestimated when you’re looking for someone to take on the role.
Their responsibilities include ‘creating the business’ marketing strategy’, choosing and arranging objectives of upcoming campaigns, investigating the efforts of rivals, and setting the plan of marketing spending to name a few.
To find the best head of marketing for your business, one should look out for the following skills in a person:
- Excellent communication skills
- UX design skills
- Content management skills
- Effective negotiation skills
- SEM skills
- Team-building skills
- Analytics skills
- SEO skills
- Social media knowledge
- Strong networking skills
- Creativity and writing skills
There’s no denying that finding and hiring a Marketing Director can be a challenging feat to achieve. The new Director shouldn’t only have a bullet-pointed list of appropriate skills, but also needs to be comfortable in a leadership role and be capable of mentoring colleagues.
There are several mediums where you can post your job opening and begin searching for the perfect applicant for the job for your company. Some of the best channels which can be used for finding a great Head of Marketing with appropriate skills include, but are not limited to:
Besides these platforms, tapping into the network of your family, friends, colleagues, and former coworkers is also a quite good way to reach out and find leads for the best person for the role of Marketing Head.
Next, a good way of finding relevant applicants is to post your job application on your business’ social media pages. This is a highly effective and popular way to find new recruits, with ‘91% of all employers are currently using social media as part of their hiring process’.
This post may be shared further by your followers, generating more interest in the role and reaching wider target audiences. In doing this, a suitable applicant therefore might find the position of Marketing Head as a result of your outreach on social media.
Another step that can be effective in finding a great Marketing Head is going for employee referral programs. As a word-of-mouth marketing strategy, referral programs are ‘one of the top three recruiting methods’ for finding the best candidates, with ‘82% of employers’ relying on the effectiveness of employee referral programs.
Additionally, using a referral program to aid your hiring process can also save you a lot of time as a business when compared to the job posting and carrier sites, as you will be hiring from a pool of qualified candidates that have been vouched for by your current employees. In using a referral program, then, you will hopefully find high quality candidates with relevant experience.
At Velocity Capital, we invest in digital-first direct to consumer companies with unstoppable founders. Does this sound like you? Get in contact with us to find out how we can provide early stage capital funding to your business, and view our current investments to see who we’ve worked with so far.
