Gotobeat describes itself as the “next-generation concert promoter” and uses proprietary technology to predict the demand of emerging artists, putting them in the right venue at the right time to deliver sold-out shows. As well as promoting shows in-house, Gotobeat also partners up with existing concert promoters to power their events, manage and promote them on their behalf.
Currently focusing on concerts ranging from 100 to 1,500 capacity venues, Gotobeat has sold over 30,000 tickets in 2023 for events organized through its platform in London and more recently has worked with artists such as Marina Satti (Greece representative at Eurovision 2024), Ladaniva, Hannah Grace, Now Ex, expanding outside of the capital.
With only 41% capacity filled per event, the live music industry in the UK is facing a growing challenge. Gotobeat wants to address this exact issue. Its centralised concert promotion platform allows Gotobeat to work faster than a traditional concert promoter, taking on more emerging artists and increasing the number of gigs organised per venue. AI and Data are used to recognise patterns, help curate the right lineup and sell more tickets, bringing digitalisation into the otherwise very traditional live music ecosystem.
Velocity is looking forward to now be joining Max Busin on his journey to change the live music industry for the better. After co-founding Blasting News and scaling it to over 100M users, he successfully went on to co-founding a hospitality business in Venice. We look forward to seeing how Max continues that success with Gotobeat.
Max Busin, Founder of Gotobeat, says,
“We are excited to enter this new phase of growth and bring our unique approach to more and more venues and artists, developing and empowering the next-generation of global superstars”.
Raj Saxena, CEO of Velocity Capital Advisors, comments,
“We are thrilled to be supporting Max Busin and Gotobeat as they address the overarching challenge of the live music industry, selling out shows. We are pleased to have led this pre-seed investment round, marking a significant milestone in the company’s growth journey”.
To find out more about Gotobeat, visit https://www.gotobeat.com/
