3fin is a specialised e-commerce management platform tailored to serve the needs of the thriving community of 3 million active sellers on Amazon. Amazon sellers can leverage 3fin to enhance their product mix, pricing strategies, supply chain management, and real-time performance monitoring, resulting in amplified revenue and cost efficiencies.
Sellers on Amazon face constant challenges in sourcing and analysing data to inform their business decisions. The complexity of the data often makes it difficult to act in real-time and to ensure accuracy. 3fin enables sellers to tap into extensive data sets and empowers them with insightful dashboards that improve control over their financial and operational performance, support decision-making and enhance long-term profitability.
This presents a large opportunity 3fin who sit in a growing and currently fragmented market. Third-party sales on Amazon are forecasted to surge from £320 billion in 2021 to a staggering £575 billion by 2027. 3fin are initially targeting the 1 million Amazon sellers generating annual revenues exceeding £100k.
We are excited to back Raul Bava, the brain behind 3fin who brings invaluable expertise to the platform. He has extensive experience in consumer goods and eCommerce M&A, notably, having worked six years in the Consumer & Retail team at Bank of America Merrill Lynch and then as Director of Investments and Integrations at unybrands – an eCommerce aggregator that buys and builds brands that sell goods on platforms such as Amazon and Shopify.
Raul Bava is welcoming of Velocity, saying:
“Thank you for your confidence in our vision. This investment is vital to our mission of rolling out a transformative software solution tailored for e-commerce sellers on Amazon. We’ve already begun onboarding sellers and are accelerating! We are confident that our solution will provide a competitive advantage to our users in a crowded marketplace, boost sales and profitability, and provide valuable insights for quicker and more informed decision-making.”
Hugo Sunnucks, Portfolio Manager at Velocity Capital Advisors added:
“3fin looks to undermine the conventional challenges of selling on Amazon and enable a far more sophisticated method of understanding the platform’s extensive data sets.”
To find out more about 3Fin, visit http://3fin.io/
