We are excited to announce our support for Don Sucre, an emerging lifestyle fashion brand. Their range of products includes clothing and accessories with breed-inspired, hand-drawn dog designs in the fashion market. By leveraging on the emotional connection between a dog owner and their pet, Don Sucre has established itself as a strong brand among its community.
They currently operate on a lean business model that incorporates the print-on-demand production model. This enables them to remain dynamic and responsible to changing consumer demands, enabling them to product items more efficiently. This ensures their products are in line with current trends. Part of the investment will support Don Sucre transition to a hybrid model that incorporates an element of stock-based production.
Don Sucre has also committed themselves to building a sustainable brand. They currently use GOTS certified organic cotton and recycled polyester in the production of their clothing and accessories. Alongside this, they have a partnership with Ecologi to reduce and offset their carbon emissions. Part of this investment will go towards improving their sustainability processes.
We are excited to back Tobias Schmidt and Yannick Meister, the co-founders behind Don Sucre. We look forward to joining them as they continue to grow this exciting fashion brand.
Tobias and Yannick, co-founders of Don Sucre, add:
“Thank you for your confidence in our brand. This investment is crucial to our mission of building a global lifestyle fashion brand that stands out for its unique designs and sustainable practices. We are excited to partner with Velocity Capital on this journey and are confident that we will set new standards in fashion, one garment at a time.”
Tom Lindup, Partner and COO of Velocity Capital Advisors, comments:
“Great to be joining Tobias and Yannick on building the Don Sucre brand. We look forward to supporting their growth and mission within the fashion industry.”
To find out more about Don Sucre, visit https://uk.donsucre.com/
