Linkable leverages cutting-edge AI to connect D2C eCommerce brands with the most suitable influencers, enabling them to promote a brand’s products at scale to their audiences.
The global eCommerce market is worth $5.9 trillion and is expected to grow to $7.6 trillion in 2026 (eMarketer). Affiliate marketing drives 16% of all eCommerce sales, boasting a total addressable market of $1 trillion. Fashion alone is worth $22 billion from affiliate sales. 63% of eCom brands plan to use influencers in their affiliate marketing but finding the right micro-influencers, recruiting, and then managing them is very difficult for brands.
Linkable is set to disrupt a vast problem space with emerging technologies by creating a three-way marketplace that not only acts as a meeting point but also a launchpad for brands and influencers alike. Auto AI-matching and machine learning models give Linkable an edge with innovation.
Federico Soressi, Co-founder of Linkable, said:
“We are thrilled to welcome Velocity on board as crucial partners in our journey. Velocity deeply understands Linkable’s mission—empowering digital creators through authentic and long-lasting brand collaborations.
Linkable achieves this by leveraging generative AI to accurately interpret, anticipate, and forecast the needs of both creators and brands during collaboration, streamlining the partnerships process and saving valuable time and resources.
As a result of more effective collaborations, we are also able to considerably increase viewers’ satisfaction, as they are prompted with more relevant and valuable content. Thanks to Velocity’s investment, we are now closer than ever to turning our vision into a global reality”.
Leo Rogers, Co-founder of Linkable, added:
“We’re excited to announce our pre-seed round with Velocity Capital, which shares great alignment with our vision to create a better future for influencers and enable eCommerce brands to scale exponentially.
With a strong overlap in consumer brands, we are excited to be reshaping influencer and brand matching, leveraging AI. Onwards and upwards to see what the future holds.”
Thomas Lindup, COO of Velocity Capital, noted:
“As marketing channels become more diverse and sophisticated, Linkable represents a compelling and unique proposition for the many challenger brands coming to market across a broad array of sectors and represents a win-win circle for Linkable, brands and influencers alike.”
To find out more about Linkable, visit https://linkaable.com/
