Fussy, the company dedicated to eradicating single-use plastic from bathrooms has successfully raised funds through the Velocity Capital EIS fund. Spearheaded by the experienced marketer and exited founder, Matthew Kennedy, Fussy has quickly become one of the frontrunners in the sustainable personal care industry. Their hero product, the highest-rated natural deodorant in the UK, is just the beginning of their mission to revolutionise the way we approach personal care.
Since the full-scale launch of their e-commerce site in June 2021, Fussy has achieved remarkable milestones. The team’s dedication and innovative approach have led to the establishment of a loyal fan base of over 400,000 armpits, sold over 1 million deodorants, and stocked nationwide in the UK’s biggest retailer Tesco amongst others.
Velocity is now part of Fussy’s journey, standing alongside renowned Dragons Den stars Peter Jones and Deborah Meadon.
